This is meta but my web designer Beth Rawlins at Pie Heart Studio posted a case study of my rebuild on LinkedIN and so I am posting it here.
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Image: A photograph of a woman with short dark hair. She is wearing a light coloured top, glasses and long earrings. The background is bright yellow
Beth Rawlins 1st
Your Web Strategy partner | Building websites that grow businesses | Nerdy nomad
This was our last website redesign project before Christmas, and it was an absolute joy working with Sharon Dale from 21st Century Mindset!
Sharon has so much professional (and lived!) experience working with neurodivergent professionals – I learned a lot whilst chatting to her and redesigning her website.
Her previous website was mostly a source for Sharon to share her wealth of knowledge and experience through articles, but it wasn’t doing a great job of communicating the services she provided, or how she could make a difference to businesses and teams.
We worked with her to define her business message, and then create professionally written copy based around her core services.
We polished up and fleshed out the visual assets of her brand, creating a mini brand-guideline document for Sharon to refer to going forward.
Then we pulled it all together into a website that is as colourful as Sharon’s personality.
The new website may be live, but the work doesn’t stop after launch! I’ll be supporting Sharon with ongoing web strategy, as well as being on hand for any edits, updates and ad-hoc website work.
Next steps are to continue adding to the ‘Resources’ section, pulling across relevant pieces from Sharon’s large collection of published material, categorising them, and displaying them in a filterable system for easy browsing.
Here’s what Sharon had to say about working with Pie Heart Studio:
“I really enjoyed working with Beth, Hannah & Tara and am delighted with the result. I’d recommend a website redesign with Pie Heart Studio to anyone who wants to use the process to really decide how to talk about their business”
Is a website redesign on the cards for your business in 2025?
Drop me a DM and we’ll arrange a quick call to see if we’d be a good fit for you
Image: A screenshot showing a very basic website before with one image at the top and sections of text below.
Image: A screenshot showing the redesigned home page with photos, clear sections and colour taken from the design work.
Brand refresh
Website copy rewrite
Full website redesign and build
Resource centre
Lots of people had commented on the website. The main comments were about how colourful it is.
I would definitely recommend PieHeartStudio to anyone. It was great for me to benefit from the strategic process of describing what I wanted in answer to an excellent brief form, discussing this with Beth and then having a session with Hannah who then came back with the copy and another with Tara to chat about my brand and give her free reign to adapt the areas she talked about. After a final conversation with Beth the design was done and I was able to see the homepage to feed back on and then the entire website.
I have used the relaunch as a way to get back into writing content regularly and have a blog for my personal reckons. I also sponsored the GovCamp unconference in January 2025 with new stickers and business cards using the assets delivered by the team.
In case you can’t tell, I love it.
Today 27th Jan my visual designer Tara Piggott posted a video about how she goes about choosing fonts and used mine as the example
